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Wireless Marketing

On January 31, 2011, in proximity marketing, by Bluetooth Advertising Device

Wireless Marketing

Everything you need to know about marketing wireless services and devices Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers [...]

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

On June 22, 2009, in Bluetooth Products, by Bluetooth Advertising Device

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of [...]

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