Bluetooth Advertising Device » mobile marketing

10 Secrets Of Mobile Marketing Every Small Business Owner Should Know To Reach More Customers

Bluetooth Advertising Device — Mon, 31 Jan 2011 15:05:08 +0000

10 Secrets Of Mobile Marketing Every Small Business Owner Should Know To Reach More Customers

Mobile Marketing can easily bring you customers and traffic that you never even dreamed of.

Including:

- What you need to know about mobile marketing that your competitors don’t know…

- Coupons, surveys, contests, textimonials.. Now, you’re talking…

- Grab customers and drive traffic with click to call, click to video, click to cash…

- Connecting with your market will bring you new business…

- Mobile marketing strategy cam

List Price: $ 19.95

Price: {price-updating}

Proximity Marketing Brings Magmito Mobile Application Creation Solution to More Than 400 Media & Magazine Publishing Industry Clients

Bluetooth Advertising Device — Mon, 31 Jan 2011 15:04:58 +0000

{thumbnail}

xml:lang=”en” lang=”en” xmlns=”http://www.w3.org/1999/xhtml”>

Proximity Marketing Brings Magmito Mobile Application Creation Solution to More Than 400 Media & Magazine Publishing Industry Clients

(PRWEB) January 24, 2011

Proximity Marketing, a full-service e-marketing provider serving the media and publishing industry, and DIDMO, creators of the award-winning Magmito mobile application creation solution, have signed a Preferred Partnership that secures Magmito as the preferred platform for the creation of mobile marketing campaigns for Proximity Marketings client base.

We have become a leading provider of interactive marketing services because we treat our clients as partners so its imperative we offer them a mobile marketing solution we believe in, said Mark Priebe, President, Proximity Marketing. Publishers need to integrate mobile with print and e-publishing and Magmito makes the connection beautifully, while extending reach to all phones. Features such as QR code generation, Facebook publishing and RSS capabilities, to name a few, make Magmito perfectly suited to leverage media content and distribute to a targeted audience of magazine subscribers, key stakeholders and customers.

Under the terms of the Preferred Partnership agreement, Proximity Marketing will be the Preferred Reseller of Magmito products within North Americas media and publishing industry. Leading brands such as Advanstar Communications, McGraw-Hill, Penton Media and others will now have access to customized cross-platform mobile application creation compatible with nearly every carrier and handset.

Magmito empowers Proximity Marketing to expand its integrated marketing services portfolio with ease, efficiency and low-cost–providing a critical link between email, fax and Web campaigns, said Angelo Biasi, VP Business Development, DIDMO. For magazine publishers weary about the high costs and limited shelf-life typically associated with mobile app development, Magmito-generated apps can be created on-the-fly, frequently and for all phones, for a fraction of the cost.

According to Mr. Priebe, Proximity Marketing will offer Magmito unlimited app creation license solutions while also creating mobile marketing one-off campaigns that may include mobile newsletter distribution, product promotions and/or leverage print ads featuring QR Codes. Magmito delivers basic to advanced level content and can be distributed via SMS, website API, email-to-mobile, cross-platform app stores, GetJar app store, Facebook and QR Codes, ensuring complete brand extension and awareness on behalf of its clients.

We live in an age where content is broadcast via an increasing number of mediums, accessible anywhere said Mr. Priebe. Its our goal to ensure our clients take full advantage of the spectrum of e-marketing tools and solutions.

Magmito is the mobile industrys first user-generated mobile content creation tool that allows anyone to easily create, publish and share cross-platform compatible content. With Magmito, customized presentations can easily be created and viewed as an application or within a mobile browser distributed to virtually any mobile phone. The revolutionary service allows users to embed video clips, telephone call linking as well as mobile couponing and the ability to implement questions and polls, allowing consumer brands to solicit feedback from customers. Full tracking and reporting is also included and updating is executed in real-time avoiding approval times as in the case of iPhone and some other app creation solutions. Magmito empowers anyone from individuals to agency and enterprise with free, ad-supported content creation, advanced tools or custom campaigns and integrations.

About Proximity Marketing

Proximity Marketing, a pioneer in e-marketing solutions since 1994, strategically partners with marketers to drive greater awareness, response and revenue through the management of their enterprise email, fax and web-enabled programs. Proximity Marketing endeavors to bring marketing professionals new and superior ways to interact with their customers, capture valuable information and analyze campaigns for continued success. Its full-service project team provides marketers with the perfect blend of one-on-one strategic planning, campaign management and e-marketing technology. http://www.proximitymarketing.com

About DIDMO

Creators of the worlds first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmitos award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney to launch mobile campaigns including product promotions, special events, customer surveys and more, delivered directly to virtually any phone on the market. DIDMOs develop once, publish everywhere philosophy leaves no phone unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, Best in Mobile Marketing for Magmito, DIDMO also won Swedens Gold Mobile Award for, This Years Mobile Business Solution. http://www.didmo.com. http://www.magmito.com

Contact:

Jennifer Iannuzzi, PR, Jennifer (at) didmo(dot)com DIDMO AB +46766453776

Beth Kereszturi, Marketing Manager, bethk(at)proximitymarketing(dot)com, Proximity Marketing, 330-220-6100 ext. 233

###

Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns Reviews

Bluetooth Advertising Device — Mon, 31 Jan 2011 15:04:56 +0000

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

ISBN13: 9780910965828
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that wan

List Price: $ 29.95

Price: {price-updating}

SMS Cellular Cash – Make Money With Mobile Marketing

We didn’t want to admit it at first… we didn’t want it to happen to be honest… but now… IT REALLY IS HERE!

What is it? The mobile era… Actual human conversations are over as we know it. Dead and buried…

I used to get angry about our cell phone bills in the past but guess what? NO ONE TALKS NOW! Everyone expects to get a TEXT MESSAGE! So that extra .95 addon for unlimited text messaging rocks!

To me is sounds like regression instead of progression but it is just t

List Price: $ 2.99

Price: {price-updating}

The Connecticut Sun Step into the Future, Introducing Proximity Marketing to its Fans With the Help of Ace Marketing & Promotions

Bluetooth Advertising Device — Mon, 31 Jan 2011 15:04:52 +0000

{thumbnail}

Uncasville, Conn. (PRWEB) April 30, 2010

Ace Marketing & Promotions, Inc. (OTC: AMKT ) announces the installation of its Proximity Marketing Network in the Mohegan Sun Arena for the WNBAâ€™s Connecticut Sun upcoming season. The Connecticut Sun will be the first professional sports team to offer a Proximity Marketing program to its fans at all home games for the 2010 season. Through Aceâ€™s Proximity Marketing technology, photos, video content, audio ringtones and an array of special offers can be delivered via Bluetooth or Wi-Fi to Sun fans on their mobile device. To receive the free downloads, simply enable your Bluetooth and opt-in once you receive the prompt.

â€œThe Connecticut Sun is always looking for new and creative ways to reach out to our fans,â€ Vice President and General Manager Chris Sienko said. â€œThis is unique and exciting new technology and itâ€™s not been utilized in professional sports to this extent.â€

â€œThe Mohegan Sun Arena is a perfect location for Proximity Marketing. For the Sun, it provides the ability to control digital content distribution over airwaves within the facilityâ€ stated Aceâ€™s President, Michael Trepeta. â€œOver time, posters, banners and hanging signage become transparent to fans, whereas, Proximity Marketing breaks through the clutter and delivers rich content directly to their mobile device. Fans now leave with content from their favorite team or player. It allows Sun fans the opportunity to receive special offers, discount and information they want, for free. Proximity Marketing delivers an interactive experience that will keep both sponsors and fans coming back.â€

To try out Proximity Marketing come to any Connecticut Sun home game this season. The Sun will open its eighth season at Mohegan Sun Arena on Saturday, May 15th by hosting the Chicago Sky at 3:30 p.m. Season tickets and mini-plans are on sale now, and can be reserved by calling The Connecticut Sun Sales Department at 1.877.SUN.TIXX (786-8499) or by visiting www.connecticutsun.com.

About Ace Marketing & Promotions, Inc. (OTCBB: AMKT)

Ace Marketing & Promotions Inc., is a New York based, full-service promotional marketing company offering a wide array of business solutions which include; Branding and Branded Merchandise, Mobile Marketing Solutions, Website Development, ACE CMS Platform, and Direct Relationship Marketing Solutions. Ace Marketing & Promotions Inc. is a leader in Proximity Marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Established in 1998, the Company has built a successful, scalable business platform. Ace’s Corporate Overview is available at http://www.acemarketing.net on the “About Us” tab. Ace has recently added several new revenue stream models. The long-term strategic plan is for Ace to find new opportunities while leveraging its core competencies. For a demo of Ace’s Proximity Marketing you can visit http://www.acemarketingdemo.com or http://www.proximitymarketingus.com. For additional information, a copy of Ace’s Form 10-K and other exchange act filings can be obtained on the Internet by going to www.acemarketing.net, clicking on links and then clicking on SEC Filings.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995.

Certain statements in this press release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.

Media Contact:

Ace Marketing & Promotions, Inc.

Legend Securities, Inc.

Thomas Wagner

800-385-5790 x152

718-233-2600 x152

twagner(at)legendsecuritiesinc(dot)com

Connecticut Sun

Bill Tavares

Media Relations Manager

860.862.4073

btavares(at)connecticutsun(dot)com

###

How To Increase Sales From Mobile Marketing

Bluetooth Advertising Device — Mon, 31 Jan 2011 15:04:35 +0000

How To Increase Sales From Mobile Marketing

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Business > Sales > How To Increase Sales From Mobile Marketing

How To Increase Sales From Mobile Marketing

Edit Article |

Posted: Mar 16, 2010 |Comments: 0
| Views: 111 |

Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise really that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only have to do a search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers and there are some astounding findings.

The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

Despite the rapid increases in the potential audience, “mobile marketing” is a relatively new practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and many sources of information (magazines, and services available to support them.

Nevertheless, mobile advertising has grown over the past 1-2 years (almost 100% in the UK), despite the economic recession. The total is pretty small compared to advertising on the internet, which last year was higher than that spent on TV.

However, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets equipped with new technology, including mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn’t far behind. For instance, 84444.com recently launched its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and has now begun incorporating adverts throughout its mobile site.

How to tap into the mobile market

Anyone in business should always be looking for new ways to reach out and touch their customers and build attention from new prospects. And mobile marketing may just be the golden ticket.

Your mobile user is permanently switched-on, impulsive and ready to interact at the drop of a hat. Who wouldn’t want to tap into mobile marketing? It’s the ultimate direct response tool.

Mobile marketing, you could argue, is perhaps a rather more captive audience. When someone has their phone in their hand and downloads a page, they are much engaged than on a desktop based website. It’s a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, obviously competition is much lower because nobody really knows about this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There’s a tonne of reasons why this is important, but mostly because mobile is an instant and impulsive kind of medium, so you want the recipient to be able to follow the link and get to a useful page and quickly.

Consider that subscriber on your email list may well be reading their messages on their phone. So you want to keep your main message and link above the fold’ to use a newspaper term. To clarify: when you’re accessing emails from a mobile, sometimes the longer ones will get truncated so put your link early on and remember the rules of compelling headlines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and bring up the page right there and then from their phone’s web browser. The chances they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a huge source of revenue for them if their users are happy. There’s not enough mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular desktop site.

There’s a whole spectrum of solutions for making your webpage mobile friendly. These range from the simple and cheap like adding a bit of code you add to your wordpress blog to a more complex and expensive decision to create a complete and total mobile website.

Getting your site indexed by Google on the mobile search engine?

Google have mobile site maps distinct from the usual site maps. Check out their webmaster tools for help on that. And get yourself listed in the Google local business listings. Google has a way you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it’s all good web presence.

Google knows that people search differently on their mobiles than they do on their desktop. They actually have a specific mobile keyword research tool. Not a bad idea, then, to clue up the whole different algorithms search engines are using for mobile searching.

Another thing to remember to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are going to social network sites, so myspace, facebook, twitter. These are intertwined and meshed together as a tool, so these ads need to work together.

You want to add a mobile phone field to your web page capture form if you currently capture your visitors’ names and email addresses. With a list of numbers, you can unleash your mobile direct marketing power by sending automated, scheduled SMS or text messages to your subscribers.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it’s likely your phone list will become the gold standard.

SMS has an astounding 97% open rate and usually within the first 5 minutes of receiving the message. That’s powerful to marketers! If the “autotexter” replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So go check out mobile marketing and see what a difference it can make in your business.

Retrieved from “http://www.articlesbase.com/sales-articles/how-to-increase-sales-from-mobile-marketing-1997505.html”

(ArticlesBase SC #1997505)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Jay Allyson -
About the Author:

Jay Allyson Pro Marketing Consultant

GetRichLifestyle.com

I’m an Internet Marketing Coach and Home Business Owner, Busy Mum of 2. My Internet Business is a Family Strategy .. Love my Freedom .. Dream Lifestyle .. I Can Help you Get that Too. Teaching People To Make 0k in 12 Months.

Questions and Answers

Ask our experts your Sales related questions here…

Ask

200Characters left

What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power
What are sales and marketing skills ?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/sales-articles/how-to-increase-sales-from-mobile-marketing-1997505.html

Article Tags:
mobile marketing, increase business sales, web marketing

Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Advertising Device — Mon, 31 Jan 2011 15:04:29 +0000

Bluetooth Marketing , The Future Of Marketing is Here

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Email

Password

Remember me?
Lost Password?

Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

Edit Article |

Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

Retrieved from “http://www.articlesbase.com/business-articles/bluetooth-marketing-the-future-of-marketing-is-here-3586409.html”

(ArticlesBase SC #3586409)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

kevinlee -
About the Author:

MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

Questions and Answers

Ask our experts your Business related questions here…

Ask

200Characters left

The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?
Would marketing involve advertising?
How is marketing different from advertising?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/business-articles/bluetooth-marketing-the-future-of-marketing-is-here-3586409.html

Article Tags:
uk bluetooth marketing, uk bluetooth advertising

Mobile Marketing: Finding Your Customers No Matter Where They Are

Bluetooth Advertising Device — Sun, 05 Dec 2010 13:16:35 +0000

Mobile Marketing

Finding Your Customers No Matter Where They Are

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionableand fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s workingand what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunitiesdriving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include

Getting started fast with mobile marketing

Understanding the international mobile marketing landscape

Targeting and tracking the fast-changing mobile demographic

Taking full advantage of the iPhone platform

Leveraging mobile advertising, promotion, and location-based marketing

Building micro-sites and mobile applications

Performing search engine optimization for mobile sites and applications

Building effective mobile affiliate marketing programs

Integrating online and offline mobile marketing

Avoiding mobile marketing spam, viruses, and privacy violations

Previewing the future of mobile marketing

Visit merchant

Quick Write Ways to Early-Bird Income in Mobile Marketing

Bluetooth Advertising Device — Tue, 23 Nov 2010 03:41:06 +0000

We are all, no doubt, in the morning of mobile marketing.

In this mobile morning, there has been the buzz already about the innovative bang with which mobile marketing has arrived.

Also, its roaring wonders are so much clamored. It must not be surprising to see individuals and businesses in the frenzy of mobile marketing opportunities. As more glamour builds for the mobile marketing industry, there is no better time for writers to have a deep look into the promises of this ground-breaking mega industry.

Doing that should not be an end in itself but a means for building early bird incomes writing on the untapped niches in the beseeching marketing industry. This special report announces the emergency now calling all writers to write for mobile’. The info-products to be provided, how to write them in a simple style, reasons why the products will be desperately bought, three rare commands to be followed to write unusually smart and fast, top mobile niches and templates of squeeze topics are all offered by this special report all in a straight talk manner.

If you have ever cherished making early-bird cash writing for a new mega industry, this report is a must for you.

Visit merchant

Quick Write Ways to Early-Bird Income in Mobile Marketing

Bluetooth Advertising Device — Sun, 21 Nov 2010 22:33:08 +0000

We are all, no doubt, in the morning of mobile marketing.

In this mobile morning, there has been the buzz already about the innovative bang with which mobile marketing has arrived.

Also, its roaring wonders are so much clamored. It must not be surprising to see individuals and businesses in the frenzy of mobile marketing opportunities. As more glamour builds for mobile marketing, there is no better time for writers to have a deep look into this new but mega industry regarding the cash gains awaiting them.

Doing that should not be an end in itself but a means to building early bird incomes just by writing simple short reports on untapped niches in mobile marketing industry. Aiming all sorts of writers, this is what this special report teaches in a straight talk manner.

Visit merchant

Mobile Marketing-Market to Cell Phones-FREE!

Bluetooth Advertising Device — Fri, 15 Oct 2010 08:19:31 +0000

Author: mjkcomm

Keywords:

Added: October 13, 2010

2Call Mobile Marketing, Bluetooth Marketing, Marketing via Bluetooth

Bluetooth Advertising Device — Fri, 01 Oct 2010 02:35:14 +0000

Author: 2callcombr

Keywords:

Added: September 27, 2010

Rapid Response Mobile Marketing

Bluetooth Advertising Device — Sun, 27 Jun 2010 09:38:21 +0000

Author: rapidresponsesms

Keywords:

Added: June 25, 2010

Mobile Marketing ALVO/BIG BEN

Bluetooth Advertising Device — Sat, 19 Jun 2010 04:10:55 +0000

Author: alexandrealvo

Keywords:

Added: June 17, 2010

Mobile Marketing Service | Speed Camera Defence

Bluetooth Advertising Device — Sat, 05 Jun 2010 06:25:04 +0000

Author: mobiletraffic19

Keywords:

Added: June 3, 2010

Sms Mobile Marketing | Gatso Speed Camera

Bluetooth Advertising Device — Fri, 04 Jun 2010 01:50:30 +0000

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Mobile Marketing | Mobile Speed Camera Detector

Bluetooth Advertising Device — Thu, 03 Jun 2010 22:03:16 +0000

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Mobile Marketing Company | Mobile Traffic

Bluetooth Advertising Device — Thu, 03 Jun 2010 18:21:02 +0000

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Mobile Marketing Solutions | Speeding Camera Fines

Bluetooth Advertising Device — Thu, 03 Jun 2010 07:09:03 +0000

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Bluetooth Proximity Mobile Marketing System

Bluetooth Advertising Device — Sat, 08 May 2010 19:27:39 +0000

US $659.00
End Date: Friday May-21-2010 2:50:54 PDT
Buy It Now for only: US $659.00
Buy it now | Add to watch list

Visit merchant

Long Range Bluetooth Mobile Marketing System

Bluetooth Advertising Device — Wed, 05 May 2010 09:17:00 +0000

US $728.00
End Date: Friday May-21-2010 9:58:11 PDT
Buy It Now for only: US $728.00
Buy it now | Add to watch list

Visit merchant

O Infiltrado – SmartBuy Wines – MooH Mobile Marketing + Mohallem/Artplan

Bluetooth Advertising Device — Thu, 22 Apr 2010 07:18:17 +0000

Author: MooHMobile

Keywords:

Added: April 19, 2010

Torpedos de Voz e Texto , SMS , Mobile Marketing visite www.sms-voz.com.br

Bluetooth Advertising Device — Sat, 20 Feb 2010 05:20:04 +0000

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Torpedos de Voz e Texto , SMS , Mobile Marketing visite www.sms-voz.com.br

Bluetooth Advertising Device — Fri, 19 Feb 2010 21:48:26 +0000

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Be-Blue Advance Mobile Marketing

Bluetooth Advertising Device — Sat, 16 Jan 2010 05:00:44 +0000

Author: razotangassi

Keywords: www.be-blue.com.mx

Added: January 14, 2010

Proximity Blue Mobile Marketing & Solutions Agency

Bluetooth Advertising Device — Sun, 10 Jan 2010 09:07:03 +0000

Author: ProximityBlue

Keywords: Mobile Marketing Bluetooth Web Applications Proximity Agency NYC Technology Location-Based

Added: January 6, 2010

Clipe 2Call Mobile Marketing

Bluetooth Advertising Device — Mon, 14 Dec 2009 02:15:25 +0000

Author: 2callcombr

Keywords: Bluetooth Mobile Marketing 2Call A

Bluetooth Advertising Broadcasters – by

Bluetooth Advertising Device — Mon, 12 Oct 2009 23:30:02 +0000

There is no denying that telecommunications is and will continue to be part of the world economy. In fact, companies, such as Wal-mart, Amazon and others, have used telecommunications to build global empires. As technological advancement continues to improve the telecom industry, revenues will continue to rise because of it. Bluetooth is one such advancement. Out of bluetooth connectivity comes bluetooth marketing.

Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

Jump Ahead Media Website Design, Seo, internet marketing, mobile marketing

Bluetooth Advertising Device — Fri, 09 Oct 2009 12:00:41 +0000

Author: jumpaheadmedia

Keywords: jump ahead media website design plymouth web design plymouth ecommerce plymouth seo plymouth website design tavistock

Added: October 6, 2009

Jump Ahead Media Website Design, Seo, internet marketing, mobile marketing

Bluetooth Advertising Device — Thu, 08 Oct 2009 07:59:57 +0000

Author: jumpaheadmedia

Keywords: jump ahead media website design plymouth web design plymouth ecommerce plymouth seo plymouth

Added: October 6, 2009

Insqribe video 2nd video blog 090922

Bluetooth Advertising Device — Tue, 22 Sep 2009 09:12:06 +0000

Author: insqribe

Keywords: insqribe danny housseas nick gonios proximity marketing mobile marketing qr code 2d code location aware location based services

Added: September 21, 2009

2CallSJC

Bluetooth Advertising Device — Fri, 11 Sep 2009 12:24:44 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

2CallSJC

Bluetooth Advertising Device — Thu, 10 Sep 2009 16:24:32 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Bluetooth Marketing, Proximity Marketing 2Call , Mobile Marketing

Bluetooth Advertising Device — Thu, 10 Sep 2009 15:44:14 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Bluetooth Marketing, Proximity Marketing 2Call , Mobile Marketing

Bluetooth Advertising Device — Thu, 10 Sep 2009 13:42:27 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Why Use Proximity Advertising? – by

Bluetooth Advertising Device — Mon, 07 Sep 2009 10:15:11 +0000

Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective.

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

Blue2media

Bluetooth Advertising Device — Wed, 02 Sep 2009 13:46:30 +0000

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

What is Proximity Marketing? – by

Bluetooth Advertising Device — Tue, 01 Sep 2009 22:45:04 +0000

So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they make it sound so dull. Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers’ mobile phones. The technology is thru Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The beauty of using this method is that no mobile provider is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

The Concept of Bluetooth and Proximity Marketing – by

Bluetooth Advertising Device — Sun, 30 Aug 2009 23:30:05 +0000

DUBLIN, Ireland — Research and Markets(http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin) has announced the addition of the “Proximity Marketing with Bluetooth” report to their offering.

Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes in detail the concept of proximity marketing, detailing what it can and can’t deliver.

The legal and ethical use of Bluetooth is investigated, and the accepted levels of consent are discussed.

The report spells out 12 steps, a checklist that advises marketers on all the considerations that should be part of the due diligence performed as part of a Bluetooth marketing campaign. The closer the steps are adhered to, the greater the chance of a successful campaign. It also details ways to measure the success of a project.

The report concludes with a technical overview of the implementation of a campaign, including a guide to buying in Bluetooth marketing products and services.

Key Findings:

* Consumers are 50% more likely to accept Bluetooth marketing if you have a poster describing the activity than without
* Bluetooth Marketing is able to target an audience with pinpoint accuracy, based on location
* While it is legal to broadcast Bluetooth messages to anybody, without permission, the Direct Marketing Association recommends more strict guidelines for this sort of communication
* The public’s understanding of Bluetooth technology has improved greatly in the last two years
* Big media agencies are still wary of the technology, and traditional media buyers are yet to routinely include it in their media planning
* When best practice is followed, there is little chance of users considering the communication as spam
* The area in which you use Bluetooth is very important, it should never be a public space, only commercial
* The cost of implementing a Bluetooth campaign is always more predictable and usually lower than SMS campaigns

Audience:

Marketing Professionals: Anyone considering using Bluetooth as a marketing channel will benefit from this in-depth guide covering best practice, step-by-step campaign design, legislative and regulatory impacts and practical examples of successful Bluetooth proximity marketing campaigns.

If you are considering using Bluetooth for a future marketing campaign – start here first!

Marketing and Media Agencies: Are your clients asking for new and creative ways to reach target audiences without the expense and complexity of location based mobile marketing? Bluetooth proximity marketing is a great alternative. This guide will help you understand how to use Bluetooth proximity marketing to maximize the return on your client’s investment – while ensuring best practice and legislative and regulatory compliance.

Bluetooth Proximity Marketing Providers: This report can be a great sales tool to help you explain Bluetooth proximity marketing to your clients – as a source of great examples of working Bluetooth campaigns – and as a benchmark for your own business practices. The report also includes the results from a January 2009 survey of 1000 UK consumer’s on their attitudes towards Bluetooth as a technology and acceptance of Bluetooth marketing – again providing you with more data to enhance your sales efforts!

Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants – but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution – and legislative and regulatory compliance.

An absolute must to ensure your clients get the best advice when it comes to Bluetooth proximity marketing.

Mobile Technology Specialists: You know how to use Bluetooth for pairing your headset or your car kit – and you can even swap last night’s party pics over Bluetooth – but how is Bluetooth being used for marketing? What is the basis for the Bluetooth standard? Where is Bluetooth going next? Although primarily focused towards the marketing community – the report packs enough punch to keep the technologists interested right through to the end.

For more information visit http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin

Proximity Marketing: A New Trend – by

Bluetooth Advertising Device — Fri, 28 Aug 2009 03:00:05 +0000

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

Proximity Marketing Tutorial Series – by

Bluetooth Advertising Device — Wed, 26 Aug 2009 00:45:03 +0000

On the one hand there are those of you that have your own businesses and are interested in using an sms marketing, proximity marketing, or other mobile marketing method to give your business a competitive edge.

On the other hand, there those of you that are in some form involved within the mobile marketing sector, or the marketing sector in general and need ideas in order to promote this marketing approach to your clients.

Somewhere in the middle, there are those of you interested to start out in the mobile marketing field, but are still exploring the possibilities and still trying to get a feel of the market in order to decide whether to proceed.

The discussions I’ve been having lately with some of you have triggered the idea to write up a small series of articles with ideas about mobile marketing (or proximity marketing in particular – a field I find somewhat more exciting than other now-becoming-ordinary mobile marketing approaches) in a number of different places.

Over the next few weeks I will be putting down the ideas we’ve been discussing in private, and sharing them with everyone else — there’s probably some value there for all of you, whatever your position in the sector.

Stay tuned for the Proximity Marketing Tutorials Series that will be interleaved with other interesting news. However, do bear with me if the news are a bit more sparse over the coming few weeks — work and deadlines will be taking over for a short while.

The articles will cover proximity marketing ideas in the following sectors:

* Cafeterias/Restaurants/Pubs/Clubs/Bars
* Hotels
* Stadiums
* Airports
* Malls
* Public Spaces
* Cinemas

Blue2media Free Mobile Marketing

Bluetooth Advertising Device — Tue, 25 Aug 2009 20:49:21 +0000

Author: blue2media

Keywords: News proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 9, 2009

Proximity Marketing in Hotels via Tutorials – by

Bluetooth Advertising Device — Sat, 22 Aug 2009 19:30:29 +0000

Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task.

Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

Renault

Bluetooth Advertising Device — Sat, 22 Aug 2009 13:24:25 +0000

Author: blue2media

Keywords: Renault news latest proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 car

Added: July 9, 2009

Nail Bar Bluetooth Advertising Video

Bluetooth Advertising Device — Thu, 20 Aug 2009 16:07:53 +0000

Author: blue2media

Keywords: Nail bar nail art news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 12, 2009

Proximity Marketing Campaigns – Interview with Mr Antoniadis – by

Bluetooth Advertising Device — Wed, 19 Aug 2009 18:15:28 +0000

Athens International Airport

* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

Chinese Restuarant Bluetooth Proximity Marketing Advertising

Bluetooth Advertising Device — Tue, 18 Aug 2009 21:05:05 +0000

Estate Agents Real Estate Proximity Marketing by Blue2media

Bluetooth Advertising Device — Mon, 17 Aug 2009 14:42:41 +0000

Proximity Marketing Being Called Spam – by

Bluetooth Advertising Device — Mon, 17 Aug 2009 12:00:02 +0000

Spam, we all know. The e-mails (let alone other forms of messaging, such as SMS) I personally get everyday that can be categorised as spam, are in the hundreds (yes, I do realise there’s some of you out there that get them in the thousands, but this isn’t a contest, right? — and if it is, well I guess I win ). In this category I am only counting e-mails(or messages, in general) which I would have rejected, had I been given the option, and most of which are from an unsolicited use of my e-mail address, that I just cannot be bothered to chase up.

I heard a very interesting definition of ‘Junk Mail’ a few days ago, btw. This definition included, not only the the aforementioned messages, but also messages from people we do know, that simply contain stacks of useless information. An excellent example of this is conversations between a number of parties, which contain a lot of content, but little substance, and could easily have been stripped down to one word / phrase, such as ‘Yes’ or ‘I agree’. This definition was what got me thinking about today’s subject.

We put a lot of work, and invest our hopes, as well as a good deal of money, of course, in our mobile marketing campaigns. This is what makes it all the more important for them to be successful. We’ll also be out of a job if they aren’t, incidentally, so I guess that’s another very good reason.

There are two key points that make a successful campaign:

* provide some value to the end user, so that they want to see your message,

* notify them as to the existence of the service.

Regarding the first point, there is a lot of debate about how to provide value to the end user. There is not just one answer, in my opinion, and the answer in every case is different. This is because we are talking about running a marketing campaign in a physical environment. Well, physical environment are all just different from one another, and thus have distinct requirements. There are some common characteristics between similar physical spaces, that allow us to run the same mobile marketing campaign across all of them, sure. However, in theory, each location can provide slightly different information to the end user, specific to its own unique characteristics. For example, the same campaign may run on every bus stop in a certain town, prefecture, or even country. Ideally, however, it would be much more effective if each single bus stop provided the same content, but slightly altered depending on its location.

In addition, this value depends (perhaps more greatly) on the target audience, and the end users themselves. For each mobile marketing campaign, we must consider:

* who our target audience are,

* why we are trying to reach them,

* what message we are trying to get across,

* what the tone of the message should be,

* what interests our target audience and how that relates to our product,

* and finally what the content of the message itself should be exactly.

The answers to the above questions are more than likely to yield an appealing message or service to our target audience, through which our marketing message will be delivered. The marketing message or advertisement must be weaved into the fabric of the service being provided that has value for the consumer. The more we can accomplish that, the less it will be perceived as an advertisement / marketing message and the consumer will be much more open to it.

Good ads or marketing campaigns always give something to the consumer; whether that’s humour, some education, art, etc. it depends. But if you want the consumers’ attention it doesn’t come easy (though mobile marketing does make it cheap – compared to what you would pay before). You must put the effort and thought into broadcasting your message in such a way that it does not feel like an ad.

Be creative, and put yourself into the shoes of the consumer. They will always appreciate you and your product more.

Proximity Marketing, Bluetooth Advertising, Mobile Marketing

Bluetooth Advertising Device — Mon, 17 Aug 2009 01:57:28 +0000

Barbers Bluetooth Advertising Blue2media

Bluetooth Advertising Device — Sun, 16 Aug 2009 15:48:47 +0000

Author: blue2media

Keywords: Barbers hair dressers stylist hair proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 15, 2009