Bluetooth Advertising Device &#187; marketing

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Home Page > Advertising > Bluetooth Marketing A New Edge Marketing

Bluetooth Marketing A New Edge Marketing

Posted: Feb 12, 2010 |Comments: 0
| Views: 163 |

Bluetooth, a short-range wireless system which is supported by many of the mobile devices of today, is a transmission medium, widely used for proximity marketing. Bluetooth marketing is widely used these days in almost all the different kinds of stores, bars, restaurants, pubs etc.

Bluetooth proximity advertising is one of the cheapest ways to advertise directly to mobile phones. It is done by uploading adverts that can be videos, texts as well as animated images. This new tool works as a direct marketing channel between firms and end users’ mobile phones. Bluetooth proximity advertising is environment friendly because of the most simplest of reasons, that is, paper is not used. It simply requires transfer of rich content based, multimedia flyers directly to Bluetooth enabled mobile phones and other devices.

Once you start using Bluetooth proximity advertising, you can happily say that if not the most economical, it is one of the most economical and powerful tool to popularize your product. Data transfer is 100% free, and for a fixed cost, you can scale your marketing efforts to meet your needs. The first generation of these tools could establish a connection with any Bluetooth device within 20 meters from a dedicated hotspot. Nowadays, the range which devices can provide has increased, and a lot of different technologies have come up, thereby decreasing the number of hotspots used.

Generally, most of us, either due to security fears, or to save battery life, keep our Bluetooth devices in OFF mode, or ON mode, but set it to ‘not discoverable’. Due to this, several areas, where Bluetooth marketing is in operation, are accompanied by advising people via traditional media; such as television screens, posters, or field marketing teams, which suggest people to keep their Bluetooth handsets on ‘discoverable’ mode, so that, they receive free content. This can be referred to as a call to action. But, even when your handset is in the ‘discoverable’ mode, you would be asked whether you would like to receive free content or not. You will not regret giving Bluetooth marketing a try, if you are into almost any kind of business where you want more and more customers each passing hour.

Caren Dorothy -
About the Author:

There are quite many different ways you can do http://www.bluetoothmarketing.ae/“>Bluetooth marketing, for example you can search the internet and visit websites of a few firms and companies which provide it. One such company is bluetoothmarketing.ae. With their Bluetooth proximity advertising products, you will be able to interact, engage, and make deals with prospective customers like never before.

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Does bluetooth marketing work?
A model can be used to decide how to take a new offer market opportunity. whether you are considering a new offer, how do you define and discuss this model in details?
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Learn about Pay Per Click Advertising – Part 2/2

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Article Tags:
bluetooth marketing, bluetooth proximity advertising

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Bulk Sms Marketing – Helping You Send Bulk Promotional Sms

Bluetooth Advertising Device — Fri, 22 Jul 2011 16:06:04 +0000

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Posted: Feb 26, 2010 |Comments: 0
| Views: 367 |

With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

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David Adam Webb -
About the Author:

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

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Ask our experts your Marketing related questions here…

Thanks for sharing such a use full information it helps me a lot and clear my any points please tell me what is SERP ?
Why does it says “You currently can not send sms messages to this country or culler number” whenever i try to send an sms?
I got this new job, they need help with promoting their dental business. they want me to do some marketing for them and case presentations. i’ve never done either one, what can i do to impress them?

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Article Tags:
bulk sms marketing, bulk sms, sms marketing

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Magnum Marketing Ltd – applying dedicated approach

Bluetooth Advertising Device — Thu, 21 Jul 2011 16:06:09 +0000

Magnum Marketing Ltd – applying dedicated approach

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Home Page > Marketing > Magnum Marketing Ltd – applying dedicated approach

Magnum Marketing Ltd – applying dedicated approach

Posted: Feb 21, 2011 |Comments: 0
|

Magnum Marketing Ltd has a wealth of expertise and experience in many areas within the direct marketing sector. The company helps the objectives of their client to realize their marketing goals through well-planned and targeted strategies.

Magnum Marketing provides the complete solution from intangible design and promotional management solutions through direct marketing management and fulfillment solutions.

Magnum Marketing has a dedicated approach to dealings with clients – as a partner rather than a provider. The main goal is to understand fully the expected results of the marketing, while adapting the needs of the clients to attain marketing goals on time and within budget.

As a successful and determined company, Magnum continuously looks for better resources to work for their clients. The value driven market and the potential to meet the challenges of the marketing, Magnum has made huge success in direct marketing field. The company constantly seeks to make better market opportunities and develop leads.

Magnum Marketing is a client-centric company and the objective is to take upon the huge market to achieve maximum share for their client’s business. This is where Magnum comes into force and the turnover it generates is another example of hard work the company put in. Possessing a strong team of experienced marketing professionals Magnum is all out to define its place in the direct marketing segment.

Employing some of the best and effective marketing strategies Magnum ensures that they have all the resources to meet the demand of the client. Magnum is dedicated to achieving success for their clients. This unrelenting focus is on quality and to retain market and customers. Magnum is the most sought after marketing company in the UK and they pride on this achievement to be associated with some of the best companies.

Magnum Marketing Ltd represents about 40 percent of the most favoured products in the market of the UK and some are leading brands. The company, in fact, has shown that better methodologies to market result in tremendous sales and help product to further penetrate into the market for successful sales and more revenue.

Magnum Marketing Ltd -
About the Author:

You can visit Magnum Marketing Ltd. Also you can refer Magnum Marketing Ltd

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How marketing is applied to a very common people?
I like a guy who has never liked a girl or a guy. he does this so as to be totally dedicated in studies.being geek he is my very close friend.I cannot approach.what shall i do to attract him?
I am article marketing a small product niche with only 5 or 6 products listed, do I have to dedicate an article to each product or will one article be adequate?

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Article Tags:
magnum marketing ltd, sales, marketing, direct marketing, magnum marketing

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How To Utilize Video for Online Marketing Campaigns by Li Evans of Key …

Video is a hot topic when it comes to online marketing. It’s becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday’s Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies.

Full Transcript at: http://www.SearchMarketingGurus.com (03:25)

How to Create Relevant Targeted Marketing Campaigns

Rick Enrico is the President and CEO of JuiceMetrIQs, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers. (04:13)

Cairo’s Friday Market

It is a timeless scene that plays out week after week along the alleyways of the Friday Market, the dark heart of Cairo. The market has grown to consume most of a neighborhood in the slums of eastern Cairo. It includes a sprawling poultry market under a bridge, a food market boasting cow heads and camel hooves, and a junk market spread across an obsolete set of railroad tracks. (02:08)

The Modern Athenian Market

At the Athens Central Market, the air rings with the cries of traders hawking their wares. Many of the stalls in the Athens Central Market are family-run businesses that have been passed down for generations. The market has been a center of Athenian life for more than a hundred years. But increasingly, new American-style shopping markets have appeared in the citys suburbs, changing the way Greeks shop and eat. (02:55)

Magnum Marketing Ltd , to ensure maximum ROI

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May 10, 2011

Business Marketing: Discover The 100 Million Dollars Secret
Business Marketing Book

Financially secured?

Read on because I have powerful news for you.

Why Your Website Is Not Making Money And How The Nitty-Gritty,
High Octane Business Marketing “Secret”.

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Magnum Marketing Ltd – the company with a different perspective

Magnum Marketing one of fastest growing sales and marketing companies in the UK.

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The reason why Magnum Marketing Ltd prefers Direct Marketing

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Magnum Marketing Ltd: Working out comprehensive solutions

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Pay Per Click Search Engine Marketing – Top Strategies to Attract Customers and Improve Sales

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Are You Already Marketing Your Business On The Internet?

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Common Marketing and Advertising Issues and the Ways to Prevent Them

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The Trade Parade

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How to get on page 1 Google?

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Magnum Marketing one of fastest growing sales and marketing companies in the UK.

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Magnum Marketing Ltd – the company with a different perspective

Magnum Marketing one of fastest growing sales and marketing companies in the UK.

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Magnum Marketing Ltd, taking integrated approach toward business

Magnum Marketing one of fastest growing sales and marketing companies in the UK.

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Magnum MarketingLtd , the most favoured marketing company

Magnum Marketing one of fastest growing sales and marketing companies in the UK.

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What’s the best way of marketing a direct mobile phone to web picture upload service?

Bluetooth Advertising Device — Wed, 20 Jul 2011 16:06:05 +0000

Question by Jamie A: What’s the best way of marketing a direct mobile phone to web picture upload service?
The service (phoneshare.co.uk) allows you to upload pictures direct to the web. Users send the photo as an MMS to 88900, and are sent an SMS with the location of the photo.

What do you think the target audience for this service is? How would you market it?

Best answer:

Answer by Jokey Smurf
On the Net

Know better? Leave your own answer in the comments!

SMS/Text Marketing – recommedations of suppliers needed!?

Bluetooth Advertising Device — Mon, 18 Jul 2011 16:06:05 +0000

Question by Nike T: SMS/Text Marketing – recommedations of suppliers needed!?
We are looking into text message (SMS) marketing. Can anyone recommend a company that provides a good service at reasonable rates?

Many thanks! Nike
We plan to use this more for relationship marketing where existing contacts opt-in, rather than spam.

Best answer:

Answer by nert61
My friend works at a company that does that – however, as I find it possibly more repulsive and repugnant than email spam I’m not telling you who it is. It’s also proven that your sales will probably dip if you start using that method.

What do you think? Answer below!

Mobile Marketing Has Been A Revolution In The Field Of Wireless Marketing

Bluetooth Advertising Device — Fri, 15 Jul 2011 16:06:06 +0000

Mobile Marketing Has Been A Revolution In The Field Of Wireless Marketing

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Home Page > Marketing > Mobile Marketing Has Been A Revolution In The Field Of Wireless Marketing

Mobile Marketing Has Been A Revolution In The Field Of Wireless Marketing

Posted: Feb 16, 2010 |Comments: 0
|

Mobile marketing is known to be one of the most popular and very important tools of marketing. Till a few years back, the traditional modes of marketing were adjudged to be the best. Newspapers, television, magazines, hoardings, radio and road shows were regarded to the best marketing tools. Then came the era of Internet and marketers started promoting their product through Internet. As technology advanced we were gifted with mobiles. Soon after the brand managers realized the potential of mobiles as a marketing tool and began experimenting with it. After some time mobile marketing gained immense popularity because of cost effectiveness and immediate returns.

SMS is the most prevalent and popular form of mobile marketing. The short messaging service is an excellent form of brand promotion. Shorts messages are usually of 140- 160 characters and usually focus on the brand and its product. There is no extra expense for the buyer or the seller. Initially only the GSM system could support it. With changing times even the digital based communication processes support it easily. SMSs are forwarded to the message centers, which make them retrievable. Even if the customers mobile is out of reach or switched off when the SMS is sent the message gets delivered as soon as the phone is within the network.

The best features of SMS marketing is that it facilitates direct one to one marketing. The buyer can contact the seller immediately without any hassle. When compared to other forms of marketing, SMS marketing emerges better than all of them. This is because it is the fastest tool of marketing and opens up options for viral marketing as well. The best thing about SMS marketing is that the message is conveyed within a few words. The cost of SMS marketing is also quite economical. The amount of money required for launching advertising campaigns through the traditional mediums is much more than the money spent in mobile marketing. Thus brand managers are preferring mobile marketing more and more with the passage of time.

Text messaging is also a good way of mobile marketing. Through this kind of marketing, the organizations can provide a detailed description of their product or service. Moreover the target audience, which receives the message, is either potential customers or already existing customers. Mobile marketing is perhaps the only medium, which let the organizations identify the customers before advertising. It is only because of this prior customer identification, results are always positive. Messages are sent to customers who are interested in the product. Thus a good offer attracts them to the stores and the revenue earning increases.

Mobile marketing brings immediate results and therefore sellers are eager to practice this form of marketing. As the investment is very nominal compared to advertisements given in the electronic and print medium, therefore more and more companies prefer this medium of advertisement in this era of global economic meltdown. The best thing about mobile marketing is that it targets customers who are interested in the products and eager to know about the offers and discounts given on the product or services.

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Harjeet -
About the Author:

Harjeet is an Indian – born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.

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Ask our experts your Marketing related questions here…

That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD

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Article Tags:
mobile marketing, mobile billing, mobile content, mobile applications, mobile content marketing

YesText Mobile Marketing

GetConnected TV gives you up to date tech news and reviews on products to help you at home and in the office,this video will focus on yestext mobile marketing. (05:23)

How to Search the Android Market from Your Android Phone

The Android Market has nearly 12,000 applications that you can downloaded for your Android device. You can search for applications, sort out those that are free from those that cost, and more. Michael “Doctor File Finder” Callahan gives a guided tour of the Android Mobile Market. (02:16)

Comparison Between the Best Mobile Phones

Comparison video, in this video I am comparing best mobile phones on the market. (05:43)

iPhone 3G S and 3.0 Software Launch

iPhone 3G S and iPhone software 3.0 seems to be all anyone can talk about. The iPhone 3G S has launched for those who are in the market for an upgrade. And even if you’re not looking to upgrade your hardware, iPhone Software 3.0 has also be released and brings some long awaited new features and functions to the iPhone. (01:18)

How to Promote a Private Party Bartending Business

James Wedmore discusses all of his tools and tricks for getting high-end clientle to pay premium prices for his services. As a mobile bartend business owner, it is ALL about marketing. (04:05)

Mobile Marketing Basics

Mobile Marketing is enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

By:
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Mobile Marketing Is Gaining Popularity with Increasing Use of Mobile Phones

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Mobile Marketing-An Effective Marketing Tool

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Mobile Marketing through SMS

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By:
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Jan 08, 2010
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Mobile Marketing: A Consumer-Controlled Market Mechanism

Mobile marketing is a practice by which companies can afford to reach out to probable consumers even when the latter is on the move. Mobile gaming has shaped out into another major way of mobile marketing. Companies often attach promotional messages with games. Mobile marketing has a major difference from the traditional means of marketing methods.

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Feb 26, 2010

Mobile Marketing: The Best Way Of Brand Promotion

Mobile marketing is a great way of marketing products or services of a company. With advancement of technology and communication, up-to-dates gadgets are being used for brand promotion. But if you compare the different tools of marketing, you will see that mobile marketing is undoubtedly a more popular one amongst advertisers than email marketing.

By:
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Feb 10, 2010
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Purchase a Calling List for Your Telemarketing Campaign

For every telemarketing campaign, a sales lead list is always needed to make sure that the program starts and ends smoothly and with desirable results. Purchasing this list provides benefits for the business organization but factors are always to be considered when searching for such a list.

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Learn The Top 10 Article Marketing Tips That Will Guarantee Your Success

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Unibind Thermal Binding Soft Covers

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10 Tips for Becoming the Center of Attention at Any Event

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Are You a Marketing Hunter Or a Marketing Farmer?

You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the ‘catch’. It’s a battle.

Now imagine yourself as a farmer…

You plant your…

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Investment Options for NRIs in India

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Investments in Exchange Traded Funds

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Harjeetl

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Is it worth investing online?

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7 Best Investment Options in India

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Huge NRI Investment in real estate sector in India

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By:
Harjeetl

Business>
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May 16, 2011

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www.antipaper.net – 703.286.5397 – John Cini If you’re a serious networker, you HAVE to see this video. We have the best story in network marketing. The mass exodus of the American population from contract (postpaid) cell plans — the switch to prepaid (no contract) — is imminent, and…
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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Bluetooth Advertising Device — Wed, 13 Jul 2011 16:06:05 +0000

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

ISBN13: 9780750667470
Condition: New
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In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to te

List Price: $ 40.95

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Marketing Wireless Products

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer.

The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the read

List Price: $ 54.95

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What is correct name for professional in Marketing who monitoring Demand in a market?

Bluetooth Advertising Device — Mon, 11 Jul 2011 16:06:04 +0000

Question by Zhenia: What is correct name for professional in Marketing who monitoring Demand in a market?
What is correct name for professional in Marketing who monitoring Demand in a market on particular products and must do all possible to increase it ? For example company introducing new product or wants to increase a demand for any current product, and I think it must be a person who responsible for demand increase, who controlls it? I would like to know correct name for this profession in Marketing.

P.S. I am currently Marketing Management course student and this is what I am interested in to do in future.

Many thanks to you all who gives me an answer.

Best answer:

Answer by Buzz Q’s (UK)
Production manager or sometimes called a CSO

Commercial scout operative

What do you think? Answer below!

Defining Mobile Marketing

Bluetooth Advertising Device — Sun, 10 Jul 2011 16:06:03 +0000

A detailed definition of mobile marketing from iLoop Mobile’s Michael Becker.
Video Rating: 5 / 5

The Compelling Appeal Of Proximity Marketing

Bluetooth Advertising Device — Sat, 09 Jul 2011 16:06:04 +0000

The Compelling Appeal Of Proximity Marketing

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Home Page > Marketing > The Compelling Appeal Of Proximity Marketing

The Compelling Appeal Of Proximity Marketing

Posted: Mar 17, 2011 |Comments: 0
|

Don’t you wish you just had a micro-chip in your head that could answer you calls, give you directions, and recommend a great place for Mexican food? Well, that’s a bit extreme, not to mention invasive. But, if you have a GPS and a smart phone in today’s society, you barely even need to think for yourself anymore. Just like those gigantic and cumbersome paper maps are flying out the window, so are coupons clipped from the local newspaper. Advertisers who offer deals and discounts are tapping into a new way to reach their potential customers, that doesn’t require them to dig through the junk drawer for scissors or even to turn on their printers. Proximity marketing is an opt-in’ application that allows advertisers to literally tap their customers as they’re walking or driving by. Yep, you could be standing in the middle of a few restaurants and the one utilizing the application could draw you in through your smart phone with an enticing deal or discount.

These proximity marketing applications let consumers check for nearby deals and receive promotions directly to their phone from local businesses. These apps utilize the phone’s GPS capabilities to figure out where the consumer is and if they’re nearby, shoot them a little compelling deal for restaurants, stores or services in their immediate area. These proximity marketing apps not only help consumers to find nearby stores and restaurants, they are also capable of helping them make real-time reservations, post feedback, and even submit reviews. Bottom-line bonus for the “slow in the beginning of the week” restaurants and mom and pop stores who can now enjoy greater foot traffic if they send out a compelling enough offer.

Proximity marketing companies allow their advertisers to direct potential consumers to locations in their vicinity while simultaneously providing information about the products or services they offer. When this information is combined with incentives such as coupons and vouchers, you have a compelling combination of both information and money-saving incentives. While this type of marketing may seem invasive to some consumers, there are an equal number of consumers who are on-board to receive these potentially cash-saving messages to their smart phones. Our smart phones have successfully become the vehicle that bridges the internet with the physical world and there’s no slowing down now. Proximity marketing is here to stay and the apps are becoming “must-haves” for today’s savvy consumers.

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Jacques Barb -
About the Author:

To know more about proximity marketing and advertising deals and coupons through cell phone marketing, visit SBClick.com

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I am going to discontinue my Sprint cell phone service. Will I be able to call 911 on that phone?
I tried to install the Cell Phone Recon on to my HTC Inspire and this phone cannot be set to accept out side apps. it will only accept APK apps. Can you help me get this on my phone
Does my cell phone work in the bahamas?

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Scott Donaton Talks on the Saturation of Viral Video Marketing

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Article Tags:
proximity marketing, proximity advertising, cell phone advertising, cell phone marketing

The “get me one of those” imperative among marketers to launch viral video is so pervasive that the entire medium of advertiser supported viral video could be negatively impacted, says Scott Donaton, editor in chief of AdvertisingAge. Scott told me that careful thought and consideration, along with experimentation, need to be brought to this new medium for it to be successful. AdAge has a really good report from the NAPTE meeting in Las Vegas about the learning that marketers need. (02:20)

Nickolas Butterworth on Online Marketing

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(04:21)

How to Use Location Applications to Improve Brand Marketing

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Online Video Ad Market Will Emulate TV

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How Brett Brewer Revolutionized Advertising

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Proximity Marketing: A Revolutionary Way to Marketing

Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
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How do you find local deals in Santa Barbara? There has been a revolution in terms of advertising and selling products directly to the customer. Over the years, the concept has evolved from print media, gradually on to the television, the computer (internet), and now, cell phones.

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Understanding Sms Marketing

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Understanding Sms Marketing

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Home Page > Marketing > Understanding Sms Marketing

Understanding Sms Marketing

Posted: Mar 07, 2009 |Comments: 3
| Views: 2,213 |

Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

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http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

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Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

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A-Sun Aug 29, 2010

I agree with Brad, if you guys don’t mind, I’ll do the same thing at http://www.twicketer.posterous.com

A-Sun Aug 29, 2010

Nice article! This is way we integrated a small, but powerful SMS feature to our mobile website.

http://twicketer.posterous.com/create-your-own-sms-keywords-to-promote-your

Thanks

Brad Down Jun 22, 2010

Excellent and very detailed. Have shared it on our SMS Marketing blog at http://blog.burstsms.com I am sure our users will find this information very useful. Thanks.

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Gonca TELLİ YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Gürkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Bluetooth Marketing

Bluetooth Advertising Device — Mon, 04 Jul 2011 16:06:05 +0000

Bluetooth Marketing

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Bluetooth Marketing

Posted: Oct 01, 2010 |Comments: 0
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Mobile phone can be considered one of the most in-demand gadgets that people use nowadays. It is now a basic necessity with various capabilities made available by the vendors (such as Nokia, Sony-Ericsson, Motorola, Samsung, LG) and by the telecom operators manage to create and innovate just to keep their subscribers hooked in telecommunications industry. As handy as they may seem, the features and services that can be enjoyed are way beyond what people could normally notice. Voice and video calls, texts, gaming applications, camera and video features, FM radio tuner these are the basic functions that one can do using a mobile phone. But ever heard of getting freebies and promo updates in your phone while staying outdoors? Yes, this is possible through Bluetooth Marketing.

Bluetooth technology enables wireless exchange of information over short range of distance; depending on the power class used but 10-meter range is the most common, between one master and one or many slave devices (7 simultaneous slaves maximum). Information transferred can be various media photos, videos, documents, and surprisingly, advertisements! This has been effective due to these advantages:

a. Low cost equipment and services needed. Advertisers do not need to deal with telecom operators’ SMS (short message service) broadcasts to their respective subscribers. A Bluetooth transmitter to be installed in commonly crowded places like malls, trade fairs, supermarkets, public vehicles and airports, can broadcast to the specific consumers whom they need to inform, regardless of which operator that mobile user currently camps in. It allows effortless spreading of data like a virus, only with a positive purpose and message.

b. Widespread use of mobile phones in public area exposes themselves not just to radio frequencies of telecom providers but as well as Bluetooth system hotspots.

c. Acknowledgement from recipient or target market provided immediately. Unlike SMS broadcasts, mobile users can allow or discard messages sent via Bluetooth. To top that, the target buyer who is just a few meters away can readily check on the promoter’s shop and purchase as asked in the ad!

d. Transfer of data is secured and fast. Bluetooth technology which uses the unlicensed ISM (Industrial, Scientific and Medical) 2.4GHz short-range RF band and frequency-hopping can achieve data rate from 1 -3 Mbps depending on the modulation used. Frequency-hopping technology ensures efficient use of radio spread spectrum by dividing the information into frames of data during transmission.

e. Calculating the fast speed of message transfer and the availability of target market in strategic locations, advertisers can be overwhelmed with the impact that Bluetooth marketing can benefit both the business owners and their consumers.

f. The flexibility of marketing is also possible, meaning, broadcasting of ads to Bluetooth-enabled phones can be turned on or off, as needed.

Word of mouth, print media, television and billboards are not the only options which advertisers explore. It is smart, indeed, to maximize the use of technology today to cope up with the demands of information dissemination amongst vast crowd with different profiles and interests. Bluetooth marketing is another milestone in converting the constructive use of technology in business and entertainment. So the next time you plan of going out in malls or anywhere public, try keeping the Bluetooth connectivity in your mobile phone on. The next best treat could be waiting around, only yet to be received.

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Article Tags:
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What Exactly Bluetooth Marketing is

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Bluetooth Marketing A New Edge Marketing

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New Face of Marketing Bluetooth Marketing Software System

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Are you looking for more information regarding bluetooth marketing? Visit www.ad4text.com today!

How to Use Mobile Marketing In Your Company

Bluetooth Advertising Device — Sun, 03 Jul 2011 16:06:05 +0000

How to Use Mobile Marketing In Your Company

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Home Page > Business > How to Use Mobile Marketing In Your Company

How to Use Mobile Marketing In Your Company

Posted: Mar 19, 2011 |

930,000 customers use Bank of America’s mobile banking services. Android handsets have doubled in growth and surpassed iPhone within the last 8 months. Mobile click though rates average 8.9% to 49% on online mobile advertising. These are key good reasons to take mobile marketing seriously.

There are three incompatible os’s on mobile smartphones. Blackberry handles e-mail and corporate applications well. Apple’s iPhone, which broke the mold using its applications market and it has led the going back few years. Recently, Google’s Android has become leading those.

So why should marketers react?

Mobile browsers is still only 1% of web traffic, however, you only have to look at the demographics of mobile users. They are educated, tech savvy with disposable income. Most mobile web browsing is performed while commuting. This segment may be the fastest growing market segment at the moment, with mobile devices, doubling every few months.

Who’s already using mobile marketing well?

Most organisations that this well began a type of mobile marketing program using the holy trinity of selling, timely, personalized, actionable messages. Currently the best practice is completed be news (think Ny Times app) and media (movie and SMS ties ins etc) organisations, because they possess the business model that supports it. However, there are other groups that do this well too. In Sydney, the Oxford clothing store using mobile marketing in the form of SMSs to advertise its clothing sales to people which have subscribed.

Mobile Marketing App?

Just about all smartphones are now using GPS to give users their current location. Reebok released a free app that allowed sports people to track their location, consequently giving more info for their coaches. This creates involvement and interaction directly with the brand. The possibilities for mobile marketing applications are almost endless. When you combine GPS with WIFI, you can have location based marketing right down to the place, direction and speed of travel.

SMS marketing?

McDonald’s, “send an SMS to Santa and receive your gift within seconds”. This resulted in a wonderful 25% response rate – more than 1.5 million participations in five weeks. They promoted using unique codes on cups for consumers to transmit a text message – in the actual restaurant. Each code would be a winner – for the first time with physical prices.

Mobile marketing may be the next great pathway to customer acquisition and retention. Business promote their products utilizing a massive amount SMS marketing initiatives, including SMS coupon delivery, customer notification of specials and sales, event based SMS advertising they are driving event participation and much more.

Avoiding Basic Mobile Marketing Mistakes

Mobile Marketing is cool. But it is still new and there are some simple rookie mistakes you want to avoid.

These are:

1. Approaching a Mobile Advertising campaign Like an E-mail marketing Campaign.

Unlike an email recipients sitting at their computers, mobile users don’t want to download your whole twenty seven-page Shocking Report. Instead, they are searching for quick information. Remember, much of their Mobile” time is spent… Mobile. They are driving… right? Keep the message simple, as if you were designing a PPC ad. It is not that difficult and you will laser focus the interest of the mobile audience far better.

2. Not “Targeting” An Audience

Mobile marketing with text messages only works when you send the message right people. Some business people and marketers make the mistake of treating text messaging just like a mass marketing media instead of the targeting tool it was meant to be.

Mobile marketing campaigns are best utilized on your existing customer base. These folks happen to be familiar with you and also must have already opted-in to your SMS list. Your messages will be welcome and given attention.

3. Hard Selling inside a Text Message

Dude… seriously. Mobile is a great method to connect to consumers, but your really have only about 150 characters or so that you’re dealing with… right. So consider it, if all your communication by having an audience is centered on the hard-sell, chances are you will annoy the heck from people who will turn a deaf ear to other things you have to say later on. If the recipients are a part of a properly signed up list, they’ll simply opt out. Why bother?

Remember, improving customer retention can help you build more profitability inside your business, so make sure to focus on building relationships with your customers. Should you choose that, the sales follows.

4. Using Mobile Marketing Alone

While mobile marketing campaigns work when utilized on their own, they pack even more power when they’re included in a general online marketing strategy. If you are using online marketing, email marketing, as well as TV ads and newspaper ads, mobile marketing could be a perfect fit to integrate into those methods.

For example, you are able to send texts with links to specific mobile landing pages that have a coupon awaiting your customer. Not just that, but you can even add your business’s QR (Quick Response Code) for your other promotional initiatives. Consumers can scan your QR code using their cell phones and become taken right to your website, receive an immediate coupon, as well as take a virtual tour of the business via a simple YouTube video!

5. Using One-Way SMS Marketing

Mobile marketing is a great method to communicate backwards and forwards with consumers, but many businesses utilize it as a boring one-way communication channel. What a huge mistake! Mobile marketing is definitely an easy way to connect with consumers rather than “sell” to them.

Your list will understand why more and seem like you’re creating a relationship together. Once you produce a good rapport together with your list they will purchase from you.

For instance, you can interact with them by asking these phones email within an idea for something related to your business. Simply send them a text asking for their help and provide them an email link, or perhaps a link to a survey within the text message. They will feel more engaged and you will be more receptive to all of the marketing and purchasers efforts should you change things up a little and allow them to engage you in a conversation.

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HildaT. Nolan -
About the Author:

Take a look at this Mobile Mass Money write-up for the best practices on mobile advertising. Mobile is not new, but it’s in the infancy. With increased users compared to world wide web if you’re not optimizing and advertising via mobile then you are losing out on the massive potential customer base.

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Ask our experts your Business related questions here…

That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
What is the most famous company using social networking as a marketing tool ?

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Personalized bluetooth marketing

Bluetooth Advertising Device — Fri, 01 Jul 2011 16:06:03 +0000

Identify and remember your customer through bluetooth. TeriMobile.com has developed a comprehensive web-based platform for Bluetooth communication projects. The main idea that the platform serves is delivering fully personalized information to the mobile phones through Bluetooth. The mobile users will have a chance to set up their preferences and receive free deliveries only where they want them, when they want them and from the brands they prefer.
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Blue2 Bluetooth Advertising and marketing from www.blue2.mobi – Bluetooth proximity marketing for events, bluetooth video, bluetooth advertising and bluetooth marketing
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Marketing 101

Bluetooth Advertising Device — Thu, 30 Jun 2011 16:06:03 +0000

Entrepreneurs explain successful marketing techniques
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Bluetooth Advertising Device — Tue, 28 Jun 2011 16:06:03 +0000

www.mobilemarketinguni.com How to maximize your profits with powerful text messaging campaigns! Why you NEED to create mobile friendly websites now, before it’s too late! Learn the many different ways that mobile marketing will maximize traffic to your site! Find out how SMTP messaging can help to increase ales within virtually ANY market! And so much more!

Q&A: What marketing strategies would be good in enticing consumers to buy during a credit crunch?

Bluetooth Advertising Device — Sun, 26 Jun 2011 16:06:03 +0000

Question by College Dropout: What marketing strategies would be good in enticing consumers to buy during a credit crunch?
Examples of marketing strategies to draw in customers during an economic crisis would be very helpful. Lists are fine. I just need to know whether going along the lines of the four P’s…
I’ve mentioned a type of pricing strategy to make customers buy, would this be acceptable as a ‘marketing strategy’?
Many thanks.

Best answer:

Answer by robert m
Yes that would be an example, product price promotion.
And it depends what product is and how sensitive to price – so while such strategy is fine for toothpaste it wont work for selling rolex watches as they are premium price brands.

Give your answer to this question below!

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Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Bluetooth Advertising Device — Fri, 24 Jun 2011 16:06:05 +0000

Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

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Home Page > Business > Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Posted: Dec 24, 2010 |Comments: 0
|

This method of advertisement is huge in the U.K. and has finally caught the attention of companies in the U.S. When most people think of a bluetooth they are thinking about it from a communication stand-point. The convenience of talking with family and friends is its primary use. However, when you are a business owner or events planner you will begin to think of bluetooth as a way to connect with potential customers. It becomes a marketing tool that is incorporated into your promotion campaign.

Some of the benefits you could receive from using Bluetooth Marketing:

Incredibly easy to use with the right system.
Sends an unlimited number of adverts for FREE.
Gets better Responses than traditional advertising.
Offers a scalable marketing solution for a fixed cost.
Can target over 80% of the public via their mobile phone.
100% environmentally friendly because paper flyers are not used.
Far more cost effective than Newspaper, Radio and Directory Advertising.
Can send engaging rich media adverts like video, calendar reminders, games, mp3, java applications, business cards, animated gifts, or ringtones.

There are various Bluetooth marketing systems and software available for use. The majority of Bluetooth systems are loaded onto your PC or some other device that limits your mobility. These systems are known as hotspots. They are stationary sites that require your potential customers come in range of your signal. Which can be anywhere from 90 to 300 feet. The signals range various due to the type of Bluetooth device begin used, as well as, the type of phone a person has. Once you understand the power of using Bluetooth marketing and agree that you must begin a campaign as soon as possible you will need a Bluetooth device that takes you where the people.

The Ad-Pods company has created the Mini Ad-Pods. Their Mini Ad-Pods device is lightweight and can go where your customers are. If they are in a shopping mall, event, or book signing you can reach anyone that picks up your signal on their Bluetooth device. If you are a network marketer that lives by the three foot rule that beliefs you must share your business opportunity with anyone standing in a three foot radius; the Mini Ad-Pod will expand your influence. Instead of 3 feet you could have up to 300 feet of advertising power.

Here is a list of businesses that can benefit from the Ad Pod’s Bluetooth Marketing platform are:

Hotels
Realtors
Network Marketers
Exhibition Halls
Barber Shops and Beauty Salons
Department Stores
Night Clubs, Bars, and Restaurants
Domestic Tradesmen, Electricians/Plumbers
Any business that requires point-of-sale traffic

The Ad-Pods company boasts the following claims:

The best products
The best advice
Full training on how to best use an Ad-Pod
Telephone and email support
Design advice
Marketing Advice

This is a brand new way to reach your potential customers and make your business stand out from the crowd. Bluetooth Marketing and the Ad-Pod System provide a 21st Century Portable Advertising Solution.

Thank you for your time.
Your Friend In Business Success,
Lorenzo Wallace

Retrieved from “http://www.articlesbase.com/business-articles/bluetooth-marketing-and-the-mini-ad-pods-takes-the-advertising-industry-by-storm-3911342.html”

(ArticlesBase SC #3911342)

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bluetooth marketing and the mini ad pods takes the advertising industry by storm

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The Third Screen: Marketing to Your Customers in a World Gone Mobile

Bluetooth Advertising Device — Sun, 19 Jun 2011 16:06:08 +0000

The Third Screen: Marketing to Your Customers in a World Gone Mobile

The television allowed companies to send ads directly to consumers’ living rooms, and the computer allowed them to start interacting with their customers. The third screen–the mobile device–changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange

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The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

Bluetooth Advertising Device — Sat, 18 Jun 2011 16:06:04 +0000

The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

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Home Page > Business > Business Opportunities > The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

Posted: Sep 24, 2010 |Comments: 0
|

Bluetooth is a proprietary open wireless protocol which is used for transferring or exchanging data over short distances with the help of short length radio waves fixed from the mobile devices creating a personal area networks (PAN’s). About the Bluetooth marketing, different people with different software’s are carrying the world of Bluetooth to a high destination where people wouldn’t have thought that the use of Bluetooth could be so common. Talking about the soft wares and markets, here is another generation of a Bluetooth soft ware that has given the world of Bluetooth another big boost. People spend a lot of their cash on advertisements, creating their banners etc. Well, for all this, various companies have created a solution for their problems by creating such soft wares that require Bluetooth; only no cash needed. Today every one including the younger generation carries cell phones with Bluetooth as at least the minimum function.

Software’s such as BlueMAGNET and FexMax are the Bluetooth advertising software’s. Now the question that will pop up in peoples mind is that how these soft wares work? Now to clear their minds, to work with these soft wares you just need a cell phone with Bluetooth and you just need to download the software (available on different websites). The soft ware will search for Bluetooth signals in your specific area and would offer the customer that is approaching, a video promotion, or your business card. Many business companies are using this facility to gain more exposure to their business. Now another question would definitely appear in one’s mind, because some people definitely think about their business progress before taking any risks, so they would be thinking if this really works or not. But this is the main thing that is depending upon the business man trying to use this software.

One must needs to have a catchy invitation message to their business which attracts the customer and they can have more and more exposure daily all year long and the best part is that fact that it is all free of cost. Well it is not necessary that one has to use a cell phone for this software, they also work on the desktop pc by using a small Bluetooth dongle. You can send texts, pictures, and other multimedia messages over Bluetooth technology to the mobiles and handheld devices. The Bluetooth and other wireless marketing are demanding and marketing techniques which provide the companies and enterprises the ability of in time SMS (short message service) advertisement. It’s just like sending a text message to mobiles. If you are using a PC then Bluetooth dongles built by the companies have a range of about 300m, which means you can promote your services in between 1800sqm. The world of Bluetooth has given the business industry a huge advantage and also has solved their problems and they can now save their cash as well.

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