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Proximity Marketing Brings Magmito Mobile Application Creation Solution to More Than 400 Media & Magazine Publishing Industry Clients

(PRWEB) January 24, 2011

Proximity Marketing, a full-service e-marketing provider serving the media and publishing industry, and DIDMO, creators of the award-winning Magmito mobile application creation solution, have signed a Preferred Partnership that secures Magmito as the preferred platform for the creation of mobile marketing campaigns for Proximity Marketings client base.

We have become a leading provider of interactive marketing services because we treat our clients as partners so its imperative we offer them a mobile marketing solution we believe in, said Mark Priebe, President, Proximity Marketing. Publishers need to integrate mobile with print and e-publishing and Magmito makes the connection beautifully, while extending reach to all phones. Features such as QR code generation, Facebook publishing and RSS capabilities, to name a few, make Magmito perfectly suited to leverage media content and distribute to a targeted audience of magazine subscribers, key stakeholders and customers.

Under the terms of the Preferred Partnership agreement, Proximity Marketing will be the Preferred Reseller of Magmito products within North Americas media and publishing industry. Leading brands such as Advanstar Communications, McGraw-Hill, Penton Media and others will now have access to customized cross-platform mobile application creation compatible with nearly every carrier and handset.

Magmito empowers Proximity Marketing to expand its integrated marketing services portfolio with ease, efficiency and low-cost–providing a critical link between email, fax and Web campaigns, said Angelo Biasi, VP Business Development, DIDMO. For magazine publishers weary about the high costs and limited shelf-life typically associated with mobile app development, Magmito-generated apps can be created on-the-fly, frequently and for all phones, for a fraction of the cost.

According to Mr. Priebe, Proximity Marketing will offer Magmito unlimited app creation license solutions while also creating mobile marketing one-off campaigns that may include mobile newsletter distribution, product promotions and/or leverage print ads featuring QR Codes. Magmito delivers basic to advanced level content and can be distributed via SMS, website API, email-to-mobile, cross-platform app stores, GetJar app store, Facebook and QR Codes, ensuring complete brand extension and awareness on behalf of its clients.

We live in an age where content is broadcast via an increasing number of mediums, accessible anywhere said Mr. Priebe. Its our goal to ensure our clients take full advantage of the spectrum of e-marketing tools and solutions.

Magmito is the mobile industrys first user-generated mobile content creation tool that allows anyone to easily create, publish and share cross-platform compatible content. With Magmito, customized presentations can easily be created and viewed as an application or within a mobile browser distributed to virtually any mobile phone. The revolutionary service allows users to embed video clips, telephone call linking as well as mobile couponing and the ability to implement questions and polls, allowing consumer brands to solicit feedback from customers. Full tracking and reporting is also included and updating is executed in real-time avoiding approval times as in the case of iPhone and some other app creation solutions. Magmito empowers anyone from individuals to agency and enterprise with free, ad-supported content creation, advanced tools or custom campaigns and integrations.

About Proximity Marketing

Proximity Marketing, a pioneer in e-marketing solutions since 1994, strategically partners with marketers to drive greater awareness, response and revenue through the management of their enterprise email, fax and web-enabled programs. Proximity Marketing endeavors to bring marketing professionals new and superior ways to interact with their customers, capture valuable information and analyze campaigns for continued success. Its full-service project team provides marketers with the perfect blend of one-on-one strategic planning, campaign management and e-marketing technology. http://www.proximitymarketing.com

About DIDMO

Creators of the worlds first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmitos award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney to launch mobile campaigns including product promotions, special events, customer surveys and more, delivered directly to virtually any phone on the market. DIDMOs develop once, publish everywhere philosophy leaves no phone unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, Best in Mobile Marketing for Magmito, DIDMO also won Swedens Gold Mobile Award for, This Years Mobile Business Solution. http://www.didmo.com. http://www.magmito.com

Contact:

Jennifer Iannuzzi, PR, Jennifer (at) didmo(dot)com DIDMO AB +46766453776

Beth Kereszturi, Marketing Manager, bethk(at)proximitymarketing(dot)com, Proximity Marketing, 330-220-6100 ext. 233

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Home Page > Business > Sales > How To Increase Sales From Mobile Marketing

How To Increase Sales From Mobile Marketing

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Posted: Mar 16, 2010 |Comments: 0
| Views: 111 |

Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise really that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only have to do a search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers and there are some astounding findings.

The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

Despite the rapid increases in the potential audience, “mobile marketing” is a relatively new practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and many sources of information (magazines, and services available to support them.

Nevertheless, mobile advertising has grown over the past 1-2 years (almost 100% in the UK), despite the economic recession. The total is pretty small compared to advertising on the internet, which last year was higher than that spent on TV.

However, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets equipped with new technology, including mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn’t far behind. For instance, 84444.com recently launched its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and has now begun incorporating adverts throughout its mobile site.

How to tap into the mobile market

Anyone in business should always be looking for new ways to reach out and touch their customers and build attention from new prospects. And mobile marketing may just be the golden ticket.

Your mobile user is permanently switched-on, impulsive and ready to interact at the drop of a hat. Who wouldn’t want to tap into mobile marketing? It’s the ultimate direct response tool.

Mobile marketing, you could argue, is perhaps a rather more captive audience. When someone has their phone in their hand and downloads a page, they are much engaged than on a desktop based website. It’s a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, obviously competition is much lower because nobody really knows about this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There’s a tonne of reasons why this is important, but mostly because mobile is an instant and impulsive kind of medium, so you want the recipient to be able to follow the link and get to a useful page and quickly.

Consider that subscriber on your email list may well be reading their messages on their phone. So you want to keep your main message and link above the fold’ to use a newspaper term. To clarify: when you’re accessing emails from a mobile, sometimes the longer ones will get truncated so put your link early on and remember the rules of compelling headlines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and bring up the page right there and then from their phone’s web browser. The chances they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a huge source of revenue for them if their users are happy. There’s not enough mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular desktop site.

There’s a whole spectrum of solutions for making your webpage mobile friendly. These range from the simple and cheap like adding a bit of code you add to your wordpress blog to a more complex and expensive decision to create a complete and total mobile website.

Getting your site indexed by Google on the mobile search engine?

Google have mobile site maps distinct from the usual site maps. Check out their webmaster tools for help on that. And get yourself listed in the Google local business listings. Google has a way you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it’s all good web presence.

Google knows that people search differently on their mobiles than they do on their desktop. They actually have a specific mobile keyword research tool. Not a bad idea, then, to clue up the whole different algorithms search engines are using for mobile searching.

Another thing to remember to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are going to social network sites, so myspace, facebook, twitter. These are intertwined and meshed together as a tool, so these ads need to work together.

You want to add a mobile phone field to your web page capture form if you currently capture your visitors’ names and email addresses. With a list of numbers, you can unleash your mobile direct marketing power by sending automated, scheduled SMS or text messages to your subscribers.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it’s likely your phone list will become the gold standard.

SMS has an astounding 97% open rate and usually within the first 5 minutes of receiving the message. That’s powerful to marketers! If the “autotexter” replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So go check out mobile marketing and see what a difference it can make in your business.

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I’m an Internet Marketing Coach and Home Business Owner, Busy Mum of 2. My Internet Business is a Family Strategy .. Love my Freedom .. Dream Lifestyle .. I Can Help you Get that Too. Teaching People To Make 0k in 12 Months.

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