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Home Page > Business > Sales > How To Increase Sales From Mobile Marketing

How To Increase Sales From Mobile Marketing

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Posted: Mar 16, 2010 |Comments: 0
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Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise really that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only have to do a search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers and there are some astounding findings.

The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

Despite the rapid increases in the potential audience, “mobile marketing” is a relatively new practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and many sources of information (magazines, and services available to support them.

Nevertheless, mobile advertising has grown over the past 1-2 years (almost 100% in the UK), despite the economic recession. The total is pretty small compared to advertising on the internet, which last year was higher than that spent on TV.

However, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets equipped with new technology, including mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn’t far behind. For instance, 84444.com recently launched its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and has now begun incorporating adverts throughout its mobile site.

How to tap into the mobile market

Anyone in business should always be looking for new ways to reach out and touch their customers and build attention from new prospects. And mobile marketing may just be the golden ticket.

Your mobile user is permanently switched-on, impulsive and ready to interact at the drop of a hat. Who wouldn’t want to tap into mobile marketing? It’s the ultimate direct response tool.

Mobile marketing, you could argue, is perhaps a rather more captive audience. When someone has their phone in their hand and downloads a page, they are much engaged than on a desktop based website. It’s a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, obviously competition is much lower because nobody really knows about this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There’s a tonne of reasons why this is important, but mostly because mobile is an instant and impulsive kind of medium, so you want the recipient to be able to follow the link and get to a useful page and quickly.

Consider that subscriber on your email list may well be reading their messages on their phone. So you want to keep your main message and link above the fold’ to use a newspaper term. To clarify: when you’re accessing emails from a mobile, sometimes the longer ones will get truncated so put your link early on and remember the rules of compelling headlines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and bring up the page right there and then from their phone’s web browser. The chances they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a huge source of revenue for them if their users are happy. There’s not enough mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular desktop site.

There’s a whole spectrum of solutions for making your webpage mobile friendly. These range from the simple and cheap like adding a bit of code you add to your wordpress blog to a more complex and expensive decision to create a complete and total mobile website.

Getting your site indexed by Google on the mobile search engine?

Google have mobile site maps distinct from the usual site maps. Check out their webmaster tools for help on that. And get yourself listed in the Google local business listings. Google has a way you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it’s all good web presence.

Google knows that people search differently on their mobiles than they do on their desktop. They actually have a specific mobile keyword research tool. Not a bad idea, then, to clue up the whole different algorithms search engines are using for mobile searching.

Another thing to remember to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are going to social network sites, so myspace, facebook, twitter. These are intertwined and meshed together as a tool, so these ads need to work together.

You want to add a mobile phone field to your web page capture form if you currently capture your visitors’ names and email addresses. With a list of numbers, you can unleash your mobile direct marketing power by sending automated, scheduled SMS or text messages to your subscribers.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it’s likely your phone list will become the gold standard.

SMS has an astounding 97% open rate and usually within the first 5 minutes of receiving the message. That’s powerful to marketers! If the “autotexter” replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So go check out mobile marketing and see what a difference it can make in your business.

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I’m an Internet Marketing Coach and Home Business Owner, Busy Mum of 2. My Internet Business is a Family Strategy .. Love my Freedom .. Dream Lifestyle .. I Can Help you Get that Too. Teaching People To Make 0k in 12 Months.

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What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
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Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

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Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

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MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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Becoming a Millionaire Overnight – Few Simple Ways

Becoming a millionaire is definitely one of top wishes every man would love to bring to reality. While there are millions of ways to bag riches, being workaholic to achieve the desired status may not be your cup of tea. If you do agree on this you would be looking out for ways to get rich overnight. A few of options worth trying are listed herein.

By:
CaolanPatrickl
Businessl
Jan 31, 2011

Choose Fulfillment Houses Based On Their Reliability

Fulfillment houses are the link between a business and the customers it serves. Variety of functions are carried out by these agencies for successful accomplishment of distribution of products to the end users. Pick and pack as well as shipping are the most important of all of the fulfillment functions.

By:
micel andersonl
Businessl
Jan 31, 2011

Mobile Monopoly Review-Mobile Monopoly Review

In the starting, I treated mobile just like frequent affiliate internet marketing and it took me a while ahead of I realized I could make lots a lot more money by tapping into what consumers do most naturally and effortlessly on their phones.

By:
ChriCornell
Businessl
Jan 31, 2011

Valentine’s Day on a Budget

For women particularly, Valentine’s Day is an exciting holiday to spend with the person you love. If we go with the old idea that “it’s the thought that counts” then there’s no need to stress over this holiday anymore. You can still have a romantic day, without spending any more than . We’ll show you how

By:
Eventishl
Businessl
Jan 31, 2011

Facebook Addiction Disorder Symptoms “Just a Minute Honey, I’m Checking My Facebook!”

Facebook has completely changed the idea of social networking and communication. With more than 500 million users it’s hard to find people who are not on Facebook. Facebook’s extreme popularity plays on basic humanistic traits: curiosity and self-obsession. Facebook has become a trusted place for sharing your “everything” with friends or with the world. It has become an undeniable fact that Facebook has become part of today’s lifestyle… and even an addiction!

By:
Eventishl
Businessl
Jan 31, 2011

Install Your Vinyl Fence and Forget about Maintenance

You may have a great house, and even a great lawn, but if your fencing is not done right, the beauty of your house can become compromised.

By:
jacksontbsl
Businessl
Jan 31, 2011

Legendary hand watches by Swiss legend

The Swiss are renowned timepiece makers. For centuries their time keeping products has never failed to disappoint the world. This article is about the legendary hand made watches by the Swiss and how it mesmerises the world of time keeping.

By:
kevinleel
Shoppingl
Jan 30, 2011

Acai Fresh fruit Consequences That You Have To Realize

Introducing the miracle fruit, the acai berry.The acai berry has a vast amount of benefits that are not discovered until now.

By:
kevinleel
Automotivel
Jan 29, 2011

Automobile Financing – The Business Financing Variety When Acquiring an Automobile

Buying a car is essential for everyone nowadays.However,we should be able to choose the best car financing method to avoid any complications that may affect our lives.

By:
kevinleel
Financel
Jan 27, 2011

10 Best London Wedding Venues

A wedding is a once in a lifetime event. It has to be perfect, not a single lack of anything, and the wedding venue is one of the most important factors for a couple to consider to have their wedding on as it will leave a lifetime impression on this joyous occasion.

By:
kevinleel
Relationshipsl
Jan 26, 2011

Greatest Food regimen Patch ? Quick, Convenient Method of Dropping Weight

Everybody wants to be slim and fit.However,this proves to be an obstacle for many people as it take lots of effort to succeed in any exercise program or food diet regimen.It is essential that we get all the information on how to lose weight faster and in a more convenient way.

By:
kevinleel

Advertising>
Direct Maill
Jan 26, 2011

An Overview On Link Building

There are many providers for link building services out there today. How do you know which one to choose and has the best bang for your buck? Reviews might be good or asking around in webmaster forums for other webmaster’s opinions on a certain service or provider.

By:
kevinleel
Internetl
Jan 21, 2011

Information Car Insurance coverage – What To Know

In this modern and developed world, almost everyone owns an automobile. Whether you have bought it for convenience or just to splurge on your paycheck, you will inevitably need a good car insurance. How and what to look for when getting the best insurance for your car? We’ll discuss it in our article.

By:
kevinleel
Careersl
Jan 21, 2011

Be taught About Automotive Insurance Data At the moment

Insurance is a very important coverage, not just for personal health or for our loved ones but also for our precious belongings. One such property that definitely needs an insurance is our car. It’s almost a must to get insurance for your automobile as we never know what kind of incidents and accidents might happen in the future.

By:
kevinleel
Automotivel
Jan 21, 2011

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